All Posts

There’s a concept in cyber psychology known as the online disinhibition effect . It’s explored in depth by Mary Aiken in The Cyber Effect , and it describes something most business owners recognise instinctively: When we work online, our brains behave differently. Online, we: Act faster Rely more on habit Take shortcuts we wouldn’t take face-to-face Miss subtle warning signs Not because we’re careless — but because digital environments remove friction . There’s no pause, no